When Warner Bros. asked us to make a birthday present for country sensation and vinyl junkie Hunter Hayes, we said YES! They sent us a copy of his hit single Invisible in clear vinyl, of course.
We immediately got down to developing an invisible Vinylize frame for Warner Bros. and began using a new adhesive which is clear. The crystal vinyl (a serato for the prototypes) was laminated to crystal cellulose acetate and then carved into a frame. The adhesive was later colored sand to lend the frames a vintage look.
Clear vinyl is vinyl in its purest form. All other colours, including black, are added later. The main issue with clear vinyl is that any impurities are easy to see. As most records are 30% recycled vinyl, achieving consistent colours would be impossible - so it is easy to see why manufacturers “fade to black”.
The name NVSBLE was coined to accentuate the removal of the letter "i" (which is why the letter "e" remains), "i" representing the self "I" or "eye".
NVSBLE allowed us to introduce a more subtle look to our designs. The groove texture is present but the heaviness of the black is gone. The surface also appears more uniform. To maximize "face friendliness" and comfort we cut the rims thinner and sculpted the temples.
The sculpted temples had to reflect the quality of the frame front as well as improve the balance of the frame. The sandblasted wire core brings texture to the temples.
Gold hot foil stamping was chosen over silver because it accentuates the sand crystal hue.
Each of the 6 models (Ellison, Jack, Ralph, Ras, Rinehart, Tod) were named after characters in H.G. Wells' famous book published in 1897, "The Invisible Man".
To check out the entire collection, click here.