Going out west where we belong

Vinylize goes roadtripping in the California sun

Vinylize Yulia Zack
In May 2019, Zack Tipton, Yulia and their two young boys hit the road to visit stores and appear at trunk shows the length of California. They started at Through The Hayes Optometry in San Francisco and ended at Urban Optiks in San Diego. Along the way, they visited stores that included Wink Optics in Mill Valley, Occhialli Santa Barbara, Be Seen in La Jolla and Dan Deutsch on LA’s Sunset Boulevard.

Building on the success of previous trips, the Tiptons also did trunk shows in San Francisco, Petaluma and San Diego.

Trunk shows are particularly important for Vinylize because, as Zack says, “we meet fans of the brand who may have bought glasses in the past and they get to see the full range of options available to them. It’s a great way to spread the word.”
urban optics san luis obispo

Fit for California

California may be the single most important state in the whole USA for Vinylize. It makes sense.

The dream of an endless summer, surfing, hot rodding and sweet, pounding rock and roll would be very different without iconic sunglasses. Vinylize fits right in.

But there’s more to it than that. As Zack says ‘California is progressive in so many ways, from protecting the environment through to legalizing cannabis. Because our frames are recycled, Vinylize resonates with Californians. There’s also the way we transform music into something else altogether. Californians love their heritage, but they keep an eye out for whatever’s new and hip.”

Fit for California

California may be the single most important state in the whole USA for Vinylize. It makes sense.

The dream of an endless summer, surfing, hot rodding and sweet, pounding rock and roll would be very different without iconic sunglasses. Vinylize fits right in.
urban optics san luis obispo
But there’s more to it than that. As Zack says ‘California is progressive in so many ways, from protecting the environment through to legalizing cannabis. Because our frames are recycled, Vinylize resonates with Californians. There’s also the way we transform music into something else altogether. Californians love their heritage, but they keep an eye out for whatever’s new and hip.”
Uber Optics

For a large part of the journey, the Tiptons followed legendary Route 101 along the breathtaking California coast before heading off into the heartland of the state.
One of the highlights was stopping off at Uber Optics in Petaluma, where the family was blown away by the reception they received and the place itself. “It felt like we belonged to the Petaluma community because of Uber Optics, which was awesome.”

The impression the Tiptons made contributed to their warm reception. “On the day of the meeting, we all dressed up nicely and our boys greeted the owners politely,” says Yulia. “They weren’t expecting an entire family from Budapest to show up but, as soon as they got to know us, they felt connected. Many of them run family businesses too. Zack told the brand story and I showed the collection, picking out frames that would work best for their store.”
Vinylize
For a large part of the journey, the Tiptons followed legendary Route 101 along the breathtaking California coast before heading off into the heartland of the state.
One of the highlights was stopping off at Uber Optics in Petaluma, where the family was blown away by the reception they received and the place itself. “It felt like we belonged to the Petaluma community because of Uber Optics, which was awesome.”
Uber Optics
The impression the Tiptons made contributed to their warm reception. “On the day of the meeting, we all dressed up nicely and our boys greeted the owners politely,” says Yulia. “They weren’t expecting an entire family from Budapest to show up but, as soon as they got to know us, they felt connected. Many of them run family businesses too. Zack told the brand story and I showed the collection, picking out frames that would work best for their store.”
Vinylize Araya

Vinylize gets unfair face play confesses Nancy at Uber Optics

Uber Optics specializes in outfitting customers in independent, unique, high quality eyewear. The store’s motto is “We think your face is awesome. Put a great frame on it.” Nancy at Uber Optics is a huge Vinylize fan.

Asked what she likes most about the brand, Nancy says “There isn’t just one thing that I love most about Vinylize. I LOVE that it’s so authentic, well made, comes from music, has a story and is independent.

Nancy owns Vinylize Araya in black and purple. Her purple Araya is custom made from Prince’s Musicology album. She’s sure Uber Optics customers love Vinylize partly because she loves the brand so much. “My Vinylize frame is one of my favorite frames of all time. I wear my black Araya so often I was actually feeling sad for all my other frames because I felt I wasn’t giving them as much face play!”

Vinylize gets unfair face play confesses Nancy at Uber Optics

Uber Optics specializes in outfitting customers in independent, unique, high quality eyewear. The store’s motto is “We think your face is awesome. Put a great frame on it.” Nancy at Uber Optics is a huge Vinylize fan.

Asked what she likes most about the brand, Nancy says “There isn’t just one thing that I love most about Vinylize. I LOVE that it’s so authentic, well made, comes from music, has a story and is independent.
Vinylize Araya
Nancy owns Vinylize Araya in black and purple. Her purple Araya is custom made from Prince’s Musicology album. She’s sure Uber Optics customers love Vinylize partly because she loves the brand so much. “My Vinylize frame is one of my favorite frames of all time. I wear my black Araya so often I was actually feeling sad for all my other frames because I felt I wasn’t giving them as much face play!”
Vinylize Araya

Most Californian Vinylize: Nancy at Uber Optics says “Our bestseller has been the Lola, in all colours. We’ve also done well with the Freddies and the Eddies.”
Most Californian Vinylize: Nancy at Uber Optics says “Our bestseller has been the Lola, in all colours. We’ve also done well with the Freddies and the Eddies.”
Orange Circle Optometry - Vinylize

Vinylize is ideal for our individualists says Dr Alex Romero at Orange Circle

At Orange Circle Optometry, in the heart of Orange, Southern California, Dr Alex, his wife Dr Ly Nguyen and their team “try to be ourselves and incorporate our personalities into our work”.

Vinylize is the perfect brand for Dr Alex and Orange for a bunch of reasons.

“It’s not just your generic cookie cutter frame, found in every store” says Dr Alex, “right down to the fact that no two pairs of the same style are identical because the grooves in each one are different, like a fingerprint. Carrying the brand makes us unique and attracts real individualists to us. The fact that Tipton’s a family business is huge for us too. Little by little we’re trying to replace big chain frames with those from family-owned outfits.”

All of which adds up. But there’s another reason that Dr Alex loves Vinylize. “I played in multiple band when I was younger and we released our music on seven inch vinyl singles. Inviting Vinylize into our practice was a no-brainer. And now that I’ve just turned 40 and my near vision is not so great, I’ll be ordering a pair of AC/DC Hell soon.”

Vinylize is ideal for our individualists says Dr Alex Romero at Orange Circle

Orange Circle Optometry - Vinylize
At Orange Circle Optometry, in the heart of Orange, Southern California, Dr Alex, his wife Dr Ly Nguyen and their team “try to be ourselves and incorporate our personalities into our work”.

Vinylize is the perfect brand for Dr Alex and Orange for a bunch of reasons.

“It’s not just your generic cookie cutter frame, found in every store” says Dr Alex, “right down to the fact that no two pairs of the same style are identical because the grooves in each one are different, like a fingerprint. Carrying the brand makes us unique and attracts real individualists to us. The fact that Tipton’s a family business is huge for us too. Little by little we’re trying to replace big chain frames with those from family-owned outfits.”

All of which adds up. But there’s another reason that Dr Alex loves Vinylize. “I played in multiple band when I was younger and we released our music on seven inch vinyl singles. Inviting Vinylize into our practice was a no-brainer. And now that I’ve just turned 40 and my near vision is not so great, I’ll be ordering a pair of AC/DC Hell soon.”
 Vinylize Zack's Family

Soaking up the Cali vibe on a family road trip

Promoting Vinylize was just part of the Tipton roadtrip, which lasted 20 days. Meetings with opticians were set up so the family had two or three free days in between. “We hired an RV and went slowly,” Zack says, “and enjoyed our evenings hiking, cooking meals on the campfire and watching the most beautiful sunsets while the boys fell in love with toasting marshmallows.”

Yulia adds, “I adore nature and my favorite thing about California is how many different kinds of landscape it’s possible to experience within one state. You get everything from snow-capped mountains to deserts. We stopped in the Anza-Borrego desert and boondocked at Coachwhip Canyon and it was magical.”

Soaking up the Cali vibe on a family road trip

Promoting Vinylize was just part of the Tipton roadtrip, which lasted 20 days. Meetings with opticians were set up so the family had two or three free days in between. “We hired an RV and went slowly,” Zack says, “and enjoyed our evenings hiking, cooking meals on the campfire and watching the most beautiful sunsets while the boys fell in love with toasting marshmallows.”
Yulia adds, “I adore nature and my favorite thing about California is how many different kinds of landscape it’s possible to experience within one state. You get everything from snow-capped mountains to deserts. We stopped in the Anza-Borrego desert and boondocked at Coachwhip Canyon and it was magical.”
June 19, 2019 by david holzer
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