Celebrating 60 years of Motown
The capsule collection is available now through the Motown Museum and will be available at select Vinylize retailers from October 23rd.
“We can’t wait,” says Yulia. “Like music aficionados everywhere, we’re huge Motown fans. To be invited to partner with the Motown Musuem and design The Hitsville U.S.A. Sunglasses Collection is an incredible honor. Like that Temptations song says, we’re on Cloud Nine.”
How the partnership came about
The Hitsville U.S.A. Collection
A salute to Mr. Berry Gordy, the visionary behind Motown, The Chairman is inspired by the classically bold style of 1950s and ’60s sunglasses.
Named for Esther Gordy Edwards, much-loved sister of Mr. Gordy, The Esther is Vinylize’s tribute to the wonderful Women of Motown who’ve constantly redefined soulful chic throughout the label’s unique history. “The vibe is subtle empowerment,” says Yulia. “We picture women wearing The Esther when they’re cruising with the radio on – tuned to Motown, of course – chilling and when they want to bring a touch of soul and pride to everyday tasks like marketing.”