»A clever design that bears witness to environmental awareness is at the origin of the Vinylize Ashby glasses. Their shape is emotionally appealing. « (Red Dot Jury statement)
Awarded for our Vinylize Ashby our designer Simon Hukaya was honored with the prize in person. The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognized seal of quality.
The freshly designed temples are matt palladium plated and feature integrated 5 barrel spring hinges. They are bolted to the laminated frame front with a single screw. The round rims bear witness to the fashion of today while the craftsmanship remains timeless.
The temple tips are black to match the frame front and fixed to the temple with a stainless steel screw. A silver vinyl record is inlaid at the very end.
Check our storefinder now and rock Ashby as an optical frame or have it as a timeless sunglass frame.
When Warner Bros. asked us to make a birthday present for country sensation and vinyl junkie Hunter Hayes, we said YES! They sent us a copy of his hit single Invisible in clear vinyl, of course.
We immediately got down to developing an invisible Vinylize frame for Warner Bros. and began using a new adhesive which is clear. The crystal vinyl (a serato for the prototypes) was laminated to crystal cellulose acetate and then carved into a frame. The adhesive was later colored sand to lend the frames a vintage look.
Clear vinyl is vinyl in its purest form. All other colours, including black, are added later. The main issue with clear vinyl is that any impurities are easy to see. As most records are 30% recycled vinyl, achieving consistent colours would be impossible - so it is easy to see why manufacturers “fade to black”.
The name NVSBLE was coined to accentuate the removal of the letter "i" (which is why the letter "e" remains), "i" representing the self "I" or "eye".
NVSBLE allowed us to introduce a more subtle look to our designs. The groove texture is present but the heaviness of the black is gone. The surface also appears more uniform. To maximize "face friendliness" and comfort we cut the rims thinner and sculpted the temples.
The sculpted temples had to reflect the quality of the frame front as well as improve the balance of the frame. The sandblasted wire core brings texture to the temples.
Gold hot foil stamping was chosen over silver because it accentuates the sand crystal hue.
Each of the 6 models (Ellison, Jack, Ralph, Ras, Rinehart, Tod) were named after characters in H.G. Wells' famous book published in 1897, "The Invisible Man".
To check out the entire collection, click here.
Vinylize has developed into one of the elite touring acts in the optical world with over 40 venues only in 2016. Next shows will be in Metz, Strasbourg and Besancon. Rock you there!
Vinylize trunk show in Detroit, April, 2016 at Optik Birmingham.
Vinylize show in Paris, May 2016 at Le Caribou Opticiens.
The before last Vinylize trunk show is going down in Detroit. Optik Birmingham presents "OPTIK: Detroit" a month-long pop-up eyewear shop at 4215 Cass Avenue in Detroit's Midtown/Cass Corridor neighborhood, from April 1st - April 30th. Official kickoff Vinylize trunk show event is from 4 p.m. - 9 p.m. on Thursday, April 7th.
*Proceeds for the month to be donated to Covenant House Michigan*